Website design isn’t just about having a pretty site; it’s about providing a good user experience. Well-designed websites are easy to navigate and provide a good user experience. In this post, I’ll share some of the best website design tips and tricks to help you create a website that brings your visitors and users a great experience.
What is Website Design?
Website design is the first experience that website visitors have with your website. It’s what they see when they land on a page and how you choose to present content or information to them.
The website design includes the placement of elements, colors used, images and graphics, text layout and readability, and the overall user interface.
How Does Website Design Affect User Experience?
Website design is a core component of user experience (UX) because website visitors and users are more likely to stay on your website if it’s well designed. Your website should be easy to navigate, have readable fonts and colors that don’t cause eye strain. If you want people to read what you have written, your website needs to be user-friendly.
Another critical factor of user experience is making sure that your website is mobile-friendly, especially as more and more of your visitors will likely be visiting your website from their mobile device.
Your website design needs to look good on all devices and screen sizes.
What Makes Website Design Great?
Great website design is a combination of things like the visual layout, website navigation, ease of use, and user experience. If your website’s not easy to use or doesn’t have excellent usability, then people will leave.
Your website pages need to have structure and flow. When someone visitors your homepage, for example, are your links and content internally linked and connected in a way that makes sense?
Another important note is that great website design is also accessible. We should all be making accessibility a priority, especially with our website and business presence.
How Can You Improve Your Website’s Design?
There are many things you can do to improve your website design and make it more user-friendly. Here are some tips:
- Use an easy to read font like Arial or Verdana for your main text font
- Stick to a limited color palette
- Use whitespace to help break up content and make it easier to read
- Map out your website pages and sitemap before you start designing and creating them
Website design is a high-level skill. If the DIY options aren’t doing it for your business presence, investing in a professionally-designed website might be worthwhile.
The website is often the first place website visitors will come to, so it’s vital that your website is user-friendly, easy to navigate, and has a great design. Your website is the biggest piece of your business and brand, which is why investing in a professional website is one of the best business investments you can make.