One of my husband’s love languages is words of affirmation.
Even though how I usually show someone I love and care about them is through gifts and acts of service, I need to be intentional about affirming my husband (yes, including thanking him for unloading the dishwasher) because that’s how he feels loved.
When it comes to designing strategic websites and sales pages, you have to think of your visitors first and foremost.
Just because you like to read long walls of text doesn’t mean your audience responds well to the same.
Just because you don’t care about cues like headings and subheadings doesn’t mean your audience is the same.
If you like to use emotive words, but your target audience prefers data, you have to find the balance between what your audience needs and how you can inject your personality as you communicate with them.
What’s your love language (how you give and receive love)?
Mine’s quality time!